| Results-Oriented Promotions Package Revolutionize Your Market Penetration To avoid eye strain, it's advisable to print this message. |
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| Preface: | Approximately 80 percent of your business is generated from personal
contact. Get involved in community events, preferably in a genuine sort of way instead of
with an easily recognized ulterior motive. Apply yourself to causes and concerns that
interest you, and be kind and friendly toward people. Read 'How to Win Friends and Influence People,' by Dale Carnegie. If you've already read it, read it again. Read Zig Ziglar books, or any of an assortment of others from renowned motivators. Consume a steady diet of such material. Once you are up to speed, let's examine other tools or assets to maximize your effectiveness. Seize the technology that makes direct marketing cost effective. The Internet, Email, and the fax machine – put them to work. If you don't posses the skills to do so effectively, we'll provide you the material. |
| POWER POINT
PRESENTATION
A web-posted slide show is a great tool for remote – and immediate – presentations
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Essentially, a computerized slide program, this is a great tool for
exposing and explaining your product. It can be used in one-on-one situations and in front
of groups with hook-up to a projector. Power Point presentations can also be saved as HTML, enabling upload to a web page. For example, see our presentation of the Time Machine. A web-posted slide show is a great tool for remote – and immediate – presentations. Here's a pecking order of options to explore:
Here's what to do if you can't put materials in front of them immediately while connected by telephone:
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| YOUR WEB
SITE: Suggested Budget:
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Web sites are becoming almost as fundamental to American enterprise as
business cards. A web page – while certainly not a goldmine in the marketing of local
services – functions as a brochure
that never needs postage. Callers want to know about your service. Send them to
your web page, or – better yet – get their email address and email them a
courteous message with your URL incorporated. Follow-up in a week if you haven't heard
from them. As mentioned above, a Power Point presentation saved as HTML enables you to easily post a "slide show" on your web site. Ideally, you'd want to be in telephone contact with the prospect while he/she views the slides. Essentially, you're able to conduct a one-on-one slide show from a remote location. A web page can also reduce the size of display advertising. Trim the ad by listing your URL, which should supply abundant follow-up information. The final reason you're committing a cardinal sin if you're not present on the Information Superhighway is that it's a vehicle through which you can service and entertain – yes entertain – your customers or clients. Only a small percentage of your clients will utilize your site, be active with email, etc., but for them this is a valuable component of your service. It's important to their affiliation. Solicit testimonials, then post their comments along with a photo. A web site can be an important contributor to your public image. I suggest you emphasize content, cleanly, neatly, perhaps cleverly presented. But too many sites are graphics spectaculars, appreciated only by other graphic artists. Web Budget Latch-On Service Email Discussion Group |
| FAXABLE LITERATURE: | While not just fax your printed literature? Two significant reasons. First, fax it to yourself once and see what it looks like coming off your fax machine. Very few fax machines have grayscale graphics capabilities. That means that instead of shades of gray, you get blotches of black and white. For this reason, avoid or limit bitmapped images – such as halftones – in faxed literature. You'll need illustrations – vector graphics – to make a good impression. The second reason that you want to fax instead of provide printed literature is that its flexibility accommodates precise targeting. Prepare the same basic information slanted in various ways so that you speak directly to your prospect. The more you can make someone feel you're speaking directly to them, the more you are "registering" with them. |
| FAX NEWSLETTER: One Quarter or Less: | Is it worth a quarter to put your name in an authoritative way in front of
prominent business people in your community? Yes, build your credibility by publishing a one-page newsletter of tightly worded relevant fitness and diet information. The information, obviously, points people toward your service. But keep the propaganda tasteful and minimal. This is image advertising; it's planting seeds for a bountiful harvest at a future time. Be patient and persistent with it. We need your name, number, logo (in graphic file), and a short buzzword or slogan about your services. We'll also need the fax numbers and – here's a tricky part – permission of the recipients. It's against the law to send junk faxes in Florida. Call, or stop in the business first to request permission; or accumulate these "subscribers" from your existing customers. Send a press release to the newspapers announcing your FREE publication. As a last resort, mail postcards requesting FREE subscribers. The price? Up to 200 for just $25, $15 per hundred thereafter. But we suggest twice a month publication: on or near the first and the 15th of each month. What other kind of advertising can you get for $50 per month? |
| PRINTED
MATERIAL MAKEOVER: Free Estimate: |
Send us your
All of this material represents you, it speaks volumes about
you. Would you wear tattered or torn clothing? Then don't put out literature that projects
such an image. |
'How do I get started?'
Email Terry Duschinski (Terry@FloridaFitness.com) to tell us what services interest you.
PLEASE INCLUDE YOUR FAX NUMBER!
If you're not able to email, then send to the following address (or if all else fails please call 352-624-3183):
Terry Duschinski
'Muscular Profits'
3921 SE 3rd St.
Ocala, FL 34471